OUR TRAINING ETHOS
To stand out in today's competitive and crowded market your ad sales team needs a highly professional set of skills.
• They need to be confident presenters holding their audience’s attention with or (more interestingly) without the use of PowerPoint
•They need to understand the constraints of email in relationship building and recognise that face to face and telephone skills are their greatest ticket to success
•They need to know how to anticipate objections, identify them and then respond with confidence
•They need to understand the value of what they are selling, protect price and still be able to negotiate a ‘win win’ outcome for all
•They need to be customer focused in their approach – selling benefits to the advertiser, not just the features of your media brand
•They need to be creative and quick thinking – able to find new, fresh commercial solutions when traditional inventory may not be enough
Our advertising sales training programmes are designed to fit the specific needs of YOUR team. We want delegates to enjoy learning in a relaxed and yet challenging environment where they are not afraid to reveal their weaknesses
CONNECTING TRAINING BACK TO THE WORKPLACE
At the end of each course, delegates are asked to complete a Personal Action Plan so that they can identify what they have taken from the session and how they plan to apply the learning back in the office the next day.
We like to work with managers in advance to find out as much as possible about each group that we train. Once a course is complete, we will offer constructive feedback and outline suitable next steps for future development.