Media Sales Training Ltd
OUR TRAINING ETHOS

To stand out in today's competitive and crowded market we recognise that your advertisement sales team needs a highly professional set of skills.

• They need to be confident presenters holding their audience’s attention with or more interestingly without the use of PowerPoint!

• They need to understand the constraints of email in the media sales process and recognise that their face to face and telephone skills are their greatest ticket to success.

• They need to know how to anticipate objections, recognise them and respond with confidence.

• They need to understand the value of what they are selling and believe in how they can negotiate a ‘win win’ outcome for all.

• They need to be customer focused in their approach – selling benefits to the advertiser, not just the features of your medium.

• They need to be creative and quick thinking – able to find new, fresh commercial solutions when your traditional inventory may not be enough.

Our advertising sales training programmes are designed to fit the specific needs of YOUR team.

We want delegates to enjoy learning in a relaxed and yet challenging environment where they are not afraid to reveal their weaknesses.

At the end of each course, we ask delegates to complete a Personal Action Plan so that they can identify what they have taken from the session and how they plan to apply the learning back in the office the next day.

We like to work with managers in advance to find out as much as possible about each group that we train. Once a course is complete, we will offer constructive feedback and outline suitable next steps for future development.

Click here for more information on the range of courses we offer.