COURSE OBJECTIVES:

• Our Introduction to Media Sales course will help those who are new to selling advertising solutions
• By the end of the day, delegates will have a clear understanding of why and where clients advertise, the role of agencies, and how to manage themselves and their sales conversations for maximum effectiveness

COURSE CONTENT:

• Why do clients advertise?
• The role of the media agency
• An overview of the UK advertising industry and spend by sector/trends
• Jargon Buster – quiz
• Essential skills to succeed in media sales
• The role of email in media sales
• Developing your pipeline
• How to gain the attention of your advertiser + exercise
• How to keep control of the sales conversation and deliver real value
• Following a structure and refining your pitch
• Negotiating media sales deals – essential Do's and Don’ts