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Introduction to Media Sales

COURSE OBJECTIVES:


  • Our Introduction to Media Sales course will help those who are new to selling advertising solutions
  • By the end of the day, delegates will have a clear understanding of why and where clients advertise, the role of agencies, and how to manage themselves and their sales conversations for maximum effectiveness


COURSE CONTENT:


  • Why do clients advertise?
  • The role of the media agency
  • An overview of the UK advertising industry and spend by sector/trends
  • Jargon Buster – quiz
  • Essential skills to succeed in media sales
  • The role of email in media sales
  • Developing your pipeline
  • How to gain the attention of your advertiser + exercise
  • How to keep control of the sales conversation and deliver real value
  • Following a structure and refining your pitch
  • Negotiating media sales deals – essential Do's and Don’ts


GET IN TOUCH

 

Contact: Debra Sharron

Mobile: +44 (0)7976 243 776

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