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Selling Creative Solutions & Brand Partnerships

COURSE OBJECTIVES:


  • Our Selling Creative Solutions & Branding Partnership course will support those tasked with generating revenue from non-display advertising solutions


  • By the end of this course, delegates will be able to clearly articulate the benefits of a creative ad solution and have practical ways of shaping and pitching a proposal


COURSE CONTENT:


What IS a ‘Creative Solution’ and why are brand partnerships so important in 2020?


  • Benefits to brands and to media owners: 4 fundamental client needs
  • Advertising 2020: how marketing budgets are being spent by clients and how this impacts how/what we pitch
  • The changing role of the media agency and allocation of brand budgets

WHO makes the buying decision?


  • Agreeing your sales strategy: who to target
  • Profiling the Decision-Making Unit and making your first contact + exercise

WHY would a brand say ‘Yes’?


  • What does ‘a good partnership’ look like to a brand? Key benefits
  • Data is King: Agreeing your metrics

Sales Process


  • Building context and brand understanding
  • Essential questioning skills to establish relevance + exercise
  • What the client needs to see in your pitch: essential elements


Delivering Feedback and running effective 121s


  • S-T-A-R template + exercise
  • Pitching and presenting your ideas effectively
  • Creating urgency and protecting your ideas

IN HOUSE FEE: £1,850 + VAT (Up to 10 delegates)


CONTACT DETAILS

If you would like to get in touch, send a message using our online enquiry form. Alternatively, give us a call or drop us an email. We look forward to hearing from you!

 

Contact: Debra Sharron

Mobile: +44 (0)7976 243 776

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