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Selling Digital Advertising Solutions

COURSE OBJECTIVES:


  • Our Selling Digital Advertising Solutions course will build the confidence of those selling digital advertising solutions to clients
  • To decode the jargon
  • To clarify the benefits of a digital solution

By the end of this course, delegates will feel more confidence about how to sell a digital solution, the questions to ask and how to structure their pitch


COURSE CONTENT:

  • What is a Digital Ad Solution? 10 reasons why your clients should advertise online
  • How UK Media Owners have integrated online opportunities into their print collateral
  • Trends in Ad Spend – how the digital budget is being allocated by clients
  • Shared, Owned and Earned communications: A Review of digital advertising formats
  • Native advertising – what it is, benefits to advertisers and media owners, how to sell a native solution, case studies and latest UK guidelines
  • Programmatic – what it is, how it works, implications for you
  • Jargon Quiz
  • The importance of reporting and campaign optimisation
  • How to sell a digital campaign
  • Essential Questioning skills


GET IN TOUCH

Contact: Debra Sharron

Mobile: +44 (0)7976 243 776

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