COURSE OBJECTIVES:

• Our Selling Digital Advertising Solutions course will build the confidence of those selling digital advertising solutions to clients
• To decode the jargon
• To clarify the benefits of a digital solution

By the end of this course, delegates will feel more confidence about how to sell a digital solution, the questions to ask and how to structure their pitch

COURSE CONTENT:

• What is a Digital Ad Solution? 10 reasons why your clients should advertise online
• How UK Media Owners have integrated online opportunities into their print collateral
• Trends in Ad Spend – how the digital budget is being allocated by clients
• Shared, Owned and Earned communications: A Review of digital advertising formats
• Native advertising – what it is, benefits to advertisers and media owners, how to sell a native solution, case studies and latest UK guidelines
• Programmatic – what it is, how it works, implications for you
• Jargon Quiz
• The importance of reporting and campaign optimisation
• How to sell a digital campaign
• Essential Questioning skills