COURSE OBJECTIVES:

• Our Selling Solutions across your Portfolio course aims to help those selling an ever-growing menu of commercial opportunities to time poor prospects

• By the end of the day, delegates will have a clear understanding of the benefits of the commercial channels they pitch and a structured approach to how to pitch and present a relevant, client-centric recommendation

COURSE CONTENT:

The Media Mix – an overview of how advertisers are blending their media investment and The risk and challenges of selling multi-platform solutions

• What do you sell? Products or People
• Your Portfolio Menu: Evaluating each option + benefits
• Measurement Metrics

Speeding up the sales cycle

• Identifying the right solution for your advertiser: client questioning + exercise
• Selling campaigns vs products

Strategic Selling

• 5-step template
• Using GANTT charts