COURSE OBJECTIVES:

By the end of this Selling Sponsorships for Virtual Events course, delegates will feel confident about how to price and pitch a sponsorship opportunity in 2020

• What are the unique and new benefits to a sponsor in the virtual world?
• Through the sharing of case studies, delegates will see how a sponsorship campaign can be measured and evaluated

COURSE CONTENT:

• WHAT is sponsorship? What are the main benefits to a brand?
• WHO makes the buying decision?
• WHY would a sponsor say ‘Yes’?
• HOW to prepare for the pitch – Checklist
• HOW to price your online sponsorship opportunity: key criteria
• WHAT does the client need to see in the proposal/pitch