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Sales Training Courses 2024
9 Steps of Successful Selling
16th May 2024/5th Sept 2024/3rd Dec 2024
FULL DAY
£270 + VAT
- Essential skills for sales success TODAY
- Understanding the Buyer Mindset
- 9 Step Sales Structure (and why it matters)
- Qualifying and closing deals
Account Mangement Master Class
18th June 2024
HALF DAY
£180 + VAT
- 2024 Account Management Excellence
- Account Planning
- Maintaining Client Knowledge
- Upselling for account growth
Advanced Sales Skills
20th June 2024
FULL DAY
£270 + VAT
- Selling 2024: Reality Check
- 5 Seller Profiles
- Creating Client Value
- Advanced Social Selling on LinkedIn
- Effective Meetings: 'one-go' selling
- Protecting your Rates
- Powerful Proposals
Closing & Creating Urgency
16th July 2024/9th Oct 2024
HALF DAY
£180 + VAT
.What is ‘closing’ and what are the barriers?
· Active vs Passive Closers
· When to close and closing techniques
· Using questions to establish deadlines and create urgency
· Email & Closing: how to avoid ‘ghosting’
Developing & Delivering
Effective Presentations
24th July 2024/22nd Oct 2024
FULL DAY
£270 + VAT
· What’s your ‘endgame’ –
what do you want your presentation to achieve?
· Message, Medium and Audience:
tailoring your presentation for different personalities.
· How to create urgency and drive action
· Qualities of excellent presenters
· A structure for every presentation
Effective Emails & Sales Proposals
12th June 2024/11th December 2024
HALF DAY
£180 + VAT
- 2024 Sales Proposals: Reality Check
- What do you know about your reader?
- Essential Elements
- Proposal Structure
Introduction to Media Sales
6th August 2024
10am - 5pm
£270 + VAT
- Why do brands advertise?
- Agencies and clients: how they buy
- Essential skills to succeed in media sales
- How to sell in a competitive market
Negotiation Skills (for buyers & sellers)
18th September 2024
HALF DAY
£180 + VAT
•The Climate
•What IS Negotiation and what’s your
natural approach?
•Top Skills
•4 outcomes
•Preparation & Bargaining
Objection Handling
14th August 2024/
9th October 2024 - HALF DAY
£180 + VAT
- Review of Buyer Tactics
- Brainstorm of most typical objections
- Objection Types
- Responding to Objections: LAMA & FFF
- Your 6 core objections & responses
People Management Master Class
28th May 2024/13th November 2024
FULL DAY
£330+ VAT
- Defining Management: your duty of care
- Management Styles
- 2024 Challenges:
-managing remote teams
-maintaining motivation
- Performance Management 2023:
-accountability & effectiveness
- Attracting, recruiting and onboarding new starters
Selling Digital Advertising
Solutions 2024
23rd May/19th November 2024
FULL DAY
£270 + VAT
- What IS a ‘digital ad solution’?
- Why digital?
- Trends & Jargon Busting
- Measuring and reporting a digital campaign
- How to prepare and deliver your digital pitch
Selling Multi Channel Solutions
14th August 2024
HALF DAY
£180 + VAT
- The Challenges and Opportunities of Selling your Portfolio + examples
- Reviewing your sales strategy
- Selling platform benefits
- 6 Top Tips
Selling Sponsorship
18th June 2024
HALF DAY
£180 + VAT
- Sponsorship vs Advertising – what are the main differences?
- Benefits and Risks
- WHO to target? Determining your sponsorship sales strategy
- Measuring & Reporting
- Preparing to Pitch
- WHAT does the client need to see in the proposal/pitch
Social Selling with LinkedIn
Selling Digital Advertising
This one day workshop is designed for anyone selling digital advertising opportunities to their clients and agencies.
By the end of the day you will be able to clearly describe the distinct benefits of digital advertising solutions and how these can complement the other media channels you may be selling.
The course includes a 'jargon busting' session to ensure that delegates are confident about the language and acronyms associated with digital advertising.
We will work with attendees to identify the specific sales questions required in order to uncover the specific digital business needs of prospects and then how best to deliver a concise, relevant, benefit-led pitch.
All course content is updated regularly to incorporate latest digital trends, insights and innovations.
12th June 2024/11th December 2024
2 hours
£135 + VAT
- Why bother?
- Your Personal Brand
- Top Tips for your LinkedIn Profile
- 5 Steps to Find, Connect & Build your prospects
Strategic Selling
30th October 2024
2 HOURS
£150 + VAT
- How to prioritise your sales time
- Identifying high potential accounts
- Client retention strategies
- Sales Planning
Time Management:
Organising yourself for Selling
18th Sept 2024
2 HOURS
£135+ VAT
- Managing yourself: building your system
- Managing your day/week/month
- Prioritising & Procrastinating
- Urgent & Important Tasks & Time Wasters
Top Tips for Developing
New Business in 2024
16th July 2024
HALF DAY
£180 + VAT
- Building your pipeline
- Organising yourself for selling
- Developing your new bus sales sequence
- How to make your first contact compelling
Understanding Marketing:
Selling Direct to Clients
Date TBC
HALF DAY
£180 VAT
- Differences between selling to clients and
- agencies
- What IS Marketing and where does advertising fit?
- Above and Below the line marketing spend
- A day in the life of a brand marketer
- How to pitch effectively to a direct client